...that they don't know any other proven good way to apply AR-technology.
They packed a powerful LiDAR system in that baby and showed another demo of decorating your room. Come on! How often will you use that?
And since we already have IKEA app, can you remember how many times have you used it today? Yesterday? I used it once about 2 years ago, had my wow effect and never opened it again.
P. S. Sorry for the rant. It just seems to me that they have created a powerful tool, but can't figure out a proper use-case. Sorry.