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VRChat announced it just topped its all-time user peak, bringing in over 150,000 concurrent users to attend a Japanese language concert.

VRChat Community Head ‘Tupper’ confirmed on X that the social VR platform hit a new all-time high of 156,716 concurrent users over the weekend.

The platform played host to Sanrio Virtual Festival, a music and anime culture festival taking place from February 8th to March 8th, although it was the main act that drew in glut of the fans though—a musical performance by Kaguya, the main character from Netflix anime series Cosmic Princess Kaguya! 

You can check out a clip of the concert below, courtesy YouTuber ‘Koge’s Game Streaming Channel’ (こげのゲーム配信ちゃんねる):

If you want to catch the act ‘live’ in VRChat, you’ll have three more occasions. Bookmark this link when it’s time:

• Sunday, March 1st 18:00 [JST]
• March 7th (Sat) 12:00 [JST]
• Sunday, March 8th 12:00 [JST]

Notably, the month-long festival will include performances from a host of VTubers and musical groups, and also includes a virtual theme park featuring Sanrio characters such as Hello Kitty.

This follows VRChat’s most recent record-breaking event, which took place during the recent New Year’s Eve celebration. Then, the platform welcomed in a peak of 148,886 concurrent users during the Central Time Zone ball drop.

While we don’t know the specific numbers for how the Japan time zone fared during the NYE ball drop, at the time Tupper said Japan-based users had “a strong showing,” noting the number “did surprise me.”

VRChat has long been a popular platform in Japan, however lately it seems to have broken through to mainstream Japanese culture. In June 2025, McDonald’s Japan opened an official VRChat world, which came as part of a larger marketing campaign involving popular VTubers.