World’s first holographic NFT art collection
UK-based deep tech company Perception behind new collection that combines three dimensional designs with non-fungible tokens UNITED KINGDOM – Holographic-AR provider Perception has today announced the launch of the world’s first innovative holo-NFT (non-fungible token) art community The Morpheus Project. The platform offers a new way for artists to engage with their original work in holographic-NFT form, converted into the company’s proprietary Holo-SDK software that takes 2D monitors and turns them into vibrant and engaging 3D displays via affordable 3D red-blue glasses. NFTs are computer files that are combined with proof of ownership and authenticity. They are similar to deeds, only they exist on blockchain. The Morpheus Project is a custom-built community for creative Holo-NFT artists, collectors, and traders to share thoughts, join discussions, and trade NFT art with holographic effects. Perception CEO Rabbit Kongsilp established The Morpheus Project in response to the recent NFT market boom, which experienced a rapid increase in value from USD 12 million in December to USD 342 million in February. Using Perception’s Holo-SDK software, Holo-NFT is a brand new, semi-tangible version of the technology which brings non-fungible token artwork to life using Desktop Augmented Reality. Holo-NFT is unlike other 2D NFT artworks on the current marketplace. The technology allows users to interact with the art in a multi-dimensional manner, seeing the works in their true shapes and forms as if they are floating in front of their screens. The project is generating significant interest, with over 100 3D artists already signed up as members of the community, intending to make the most of the creativity and marketplace opportunities the launch gives rise to. NFTs offer a brand new and highly lucrative avenue for artists to sell their work, with demand growing at a rapid pace. In 2020 the art sector had the second-highest sales revenue within the NFT market. According to Grand View Research, the global augmented reality market is expected to expand at a compound annual growth rate (CAGR) of 43.8% from 2021 to 2028, while original NFT artworks are selling at record-breaking prices, with US digital artist Beeple selling a recent work for $69 million. By bringing AR to the NFT art space, The Morpheus Project is delivering a new variation of 3D digital artworks in holographic environments. The project offers a more immersive and tangible opportunity for consumers to experiment in this newly emerging industry. The Morpheus Project aims to advance this emerging digital art form before launching the community’s artists into the rapidly growing NFT market. Artists who join the platform can utilise the Holo-NFT Viewer software to convert their art into dynamic 3D models which are more immersive and affordable than other NFT works available globally. Its ‘101 Curated Collection’ is currently open for submissions to showcase a range of specially selected works to give audiences new ways to experience digital arts. Joining the ‘101 Curated Program’ presents a tremendous opportunity for artists interested in NFTs to get their work out to the public. The program enables artists to expand their markets while its focus on innovation using holographic-NFT artwork adds another dimension of creativity to the sector. Joining the program ensures their work is featured on the marketplace’s front page, and gas fees (payments made to compensate for computing energy) are covered by The Morpheus Project. Making and submitting art to be converted into Holo-NFT formatting is easy, and once artists join the program they can submit their 3D model in OBJ or FBX format to be converted. Additionally, the project seeks to provide a community for like-minded artists to get feedback on their work and harness their creativity. The marketplace will open to the public in May. An “Early Pass” option is available for those who want to sign up for the opportunity to win a Holo-NFT drop, gain access to the marketplace three days before the public and get the chance to be among the first people to invest in a [...]
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Filed under: AR News,Extended Reality (XR),Mixed Reality - @ 13. Mai 2021 10:02