The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
That’s what’s on the menu this week as Dreamworks teamed with Sna… Next Reality & Adario Strange
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend… Next Reality & Adario Strange
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend… Next Reality & Adario Strange
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
To that end, Amazon has quietly launched the Amazon AR Player app.
Don’t Miss: Snapchat Gives John Wi… Next Reality & Adario Strange
One of China’s largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021.
The reveal was part of the company’s annual Oppo Inno Day, where various forward-looking tech initiatives … Next Reality & Adario Strange
The true crime genre has long been popular on television and more recently on podcasts with shows like Serial.
Now, one developer is further banking on the fascination with true crime by bringing the experience to augmented reality via the CrimeDoor … Next Reality & Adario Strange
Last year this guy made his own smartwatch from scratch, so in 2020, naturally, he decided to give making smartglasses a try. And it worked!
Nashville, Tennessee-based electrical engineer Sam March is the kind of DIY guy we love. He realized he had a… Next Reality & Adario Strange
What was edge automobile technology just a few years ago is now clearly mainstream, as Cadillac just demonstrated via its new 2021 Escalade.
The latest version of the popular SUV comes equipped with standard augmented reality navigation that brings t… Next Reality & Adario Strange
What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality.
That… Next Reality & Adario Strange
The rumors have been circulating for months, but now there’s a source attached the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
The first rumblin… Next Reality & Adario Strange