Niantic has doubled down on AR by expanding from game maker to full-blown AR platform. Where are things moving next for the AR innovator? We break down insights from VP of Emerging Markets Omar Tellez.
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What are Driving Factors and Next Directions for Niantic?
Can Google Jumpstart AR Shopping?
Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. But how does AR play in? We dive into drivers & dynamics.
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3 Takeaways from XR Industry Leaders
One of the fastest ways to get smart on a topic is podcasts. The XR Industry Leaders podcast offers a worthwhile crash course, including lessons from the front lines of XR implementation
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How Many Consumers Have Tried VR?
25 percent of U.S. adults have tried VR, up from 23 percent last year. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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XR Intelligence: Get Spatial Smart
ARtillery Pro is an intelligence vault, packed with research and insights on AR, VR, and the full immersive spectrum. Filled with reports, articles, case studies, and multimedia, it’s the fastest and most comprehensive way to get XR smart.
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Will Mobile AR Revenue Reach $39 Billion by 2027?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $15.1 billion in 2022 to $39.8 billion in 2027, a 21.4 percent compound annual growth rate. We break down the findings for AR Insider readers.
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AR Briefs, Episode 65: Mobile AR Revenue Outlook
Though mobile AR continues to be challenged in gaining mainstream traction, there are bright spots. Revenue continues to gain momentum in advertising, commerce, and enterprise productivity. We go behind the numbers in the latest AR Briefs episode.
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Will XR Revenue Reach $40 Billion This Year?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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The Man From the Future Projects 2023
One of our favorite voices in the wide world of spatial computing is Tom Emrich. Each year, he publishes top trends and predictions . So to synthesize and summarize his findings, we’ve excerpted our favorite parts for AR Insider readers.
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