The 3D commerce playbook is quickly evolving. And no one knows it better than Mike Festa. As a veteran of immersive shopping, he’s now CTO of SuperDNA 3D Lab and joins us on the latest AR Insider Innovators episode.
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XR Talks: The ‘Why’ and ‘How’ of Immersive Shopping
Can AR + AI Elevate eCommerce?
One of the many ways AI and AR are colliding is in eCommerce. Generative AI is being used by eCommerce engines to let merchants augment and optimize their product images. We examine the evidence.
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Will VR Revenues Approach $20 Billion by 2028?
ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & AR Insider
Omnia Paves the Way for Virtual Showrooms
Omnia is paving the way for virtual showrooms. „Paving“ is the operative word as it recently held a private event at Tesla to showcase the brand’s latest models. We examine the dynamics and driving forces.
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From Audible to Augmented: Segmenting the Spatial Spectrum
As AR evolves, it continues to branch into several form factors and flavors. This involves classifications like passthrough and seethrough; as well as flat AR, dimensional AR, and sometimes no display at all. We break down divisions & dynamics.
Th… AR Insider & AR Insider
How Many Vision Pros Will Apple Sell This Year?
Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey. And both were/are…
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What’s Enterprise XR’s Business Case?
While consumer XR continues to be held back by several factors, XR has found fertile ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
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AR Briefs: The Convergence of AR and AI
The breakout tech topic of the past year has clearly been AI. But one looming question is how it intersects with the focus of this publication: spatial computing. This is the topic of a recent report and the latest episode of AR briefs.
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Spatial Roundup: Sony, Qualcomm & Google Make Moves
Welcome back to the Spatial Roundup, where we sum up the week’s XR news from AR Insider and other reaches of the interweb. This week, we look at big moves from Sony, Qualcomm, Google and Snap, while AR glasses get real.
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The Enterprise: XR’s Less Sexy But Lucrative Segment
While consumer XR continues to be held back by several factors, XR has found fertle ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
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