The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
That’s what’s on the menu this week as Dreamworks teamed with Sna… Next Reality & Adario Strange
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend… Next Reality & Adario Strange
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend… Next Reality & Adario Strange
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.
That is, as long as you have an Android smartphone. Check that…a 5G Andro… Next Reality & Tommy Palladino
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it’s HBO using AR to promote its highly-acclaimed original programming.
After developing a series … Next Reality & Tommy Palladino
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The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.
The latest update for Animal Crossing: Pocket Camp adds two new features for i… Next Reality & Tommy Palladino
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand’s signature AR-enhanced label.
Now, with an assist from creative studio Tactic and the web-… Next Reality & Tommy Palladino
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
To that end, Amazon has quietly launched the Amazon AR Player app.
Don’t Miss: Snapchat Gives John Wi… Next Reality & Adario Strange
If you’re a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you’ve almost certainly encountered sponsorships from Manscaped. And that means I don’t have to explain what the company is selling you (for the unin… Next Reality & Tommy Palladino