What types of AR apps and experiences are consumers most interested in trying? We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Survey: What Types of AR Experiences Do Consumers Want?
New Study Calculates Annual XR Funding at $1.6 Billion
ARtillery Intelligence today released a new report that calculates global investments in private XR companies in 2024 at $16.5 billion – a 4.5 percent year-over-year decrease. What are top drivers, dynamics, and strategic takeaways?
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Case Study: AR Helps Decommission Nuclear Plants Safely
AR is used in a range of industrial settings to support operational efficiencies and safety. The latest example to cross our desks is decommissioning nuclear power plants. What were goals, results and tactical takeaways?
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Survey: How Much are Consumers Willing to Pay For AR?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
Case Study: PBC Linear Achieves ‘Just-in-Time Knowledge’ with AR
Despite its operational acumen, PBC Linear faced challenges in training novice staff in equipment maintenance. So it turned to AR to replace training with just-in-time knowledge through live guidance. What were results & takeaways?
This post appea… AR Insider & Mike Boland
Survey: What Mobile AR Experiences Do Consumers Like Most?
How are consumers liking mobile AR experiences overall? And what types of experiences do they like most? We break down original survey data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
New Study Projects Mobile AR Revenue to Reach $15 Billion by 2029
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $15.6 billion by 2029. How will it get there and what subsectors will fuel it? We break down the findings.
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AR Insider & AR Insider
Case Study: GE Elevates Medical Training with AR
In Volume 2 of this series, we examined GE Healthcare’s AR-guided warehousing. Now we revisit the company for a different function: training. It wanted to evolve the way it trains technicians that service CT and MRI scanners.
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Case Study: Volvo Elevates Quality Assurance with AR
AR is often most effective when it’s integrated with other systems such as IoT, PLM, and other enterprise acronyms. How did Volvo bring it all together to elevate its quality assurance processes?
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AR Insider & Mike Boland
Where Does VR Sit in 2025?
What’s the state of the VR today? Where is value being created? And who’s leading the way? These are questions our research arm recently tackled in its annual state of spatial report. This week, we excerpt some of the insights around VR’s place in the … AR Insider & Mike Boland