ARtillery Intelligence released a new report that projects XR revenue to grow to $41.8 billion by 2028. How will it get there and what’s driving it? We examine drivers & dynamics.
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AR Insider & AR Insider
New Study Projects XR Revenue to Reach $41 Billion by 2028
Where Does Headworn AR Sit in 2025?
As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
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AR Insider & AR Insider
Can AI Save AVP?
Though Apple Intelligence will cut across Apple products, there’s one device where a decent voice assistant represents a make-or-break moment: Vision Pro. How will intelligent and ambient functions drive Vision Pro’s utility and appeal?
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Where Does Mobile AR Sit as We Enter 2025?
In all the excitement around mixed reality and AI smart glasses, we often forget about XR’s most scalable format today: Mobile AR. How does the sub-sector fare as we enter 2025?
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AR Insider & Mike Boland
Survey: What are the Most Popular AR Onramps?
How are consumers finding and consuming AR? Do they turn to apps? mobile web? In-app features? We unpack original survey research in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
Survey: Who’s Using Mobile AR and How Often?
35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Case Study: Toyota Elevates Institutional Knowledge with AR
How did Toyota reduce training time for novice workers while letting senior experts more scalable? We examine its AR implementation in the latest case study.
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AR Insider & Mike Boland
Will VR Revenues Approach $20 Billion by 2028?
ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?
One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function? Use cases will expand but it’s strategically starting with the most relatable one: immersive entertainment.
This … AR Insider & Mike Boland
What are Enterprise XR’s Biggest Barriers? Part 2
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland