Which VR headsets are showing the most traction among consumers? The latest consumWhich VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we … AR Insider & Mike Boland
How Many Vision Pros Will Apple Sell This Year?
Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey. And both were/are…
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Who’s Using Mobile AR and How Often?
35 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
Can ‘Generative XR’ Streamline Creator Workflows?
In the last installment of this series, we looked at the user-facing integrations of XR and AI, such as digital-assistant functions for smart glasses. Now we switch gears to creator-facing functions.
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AR Insider & Mike Boland
What are Enterprise XR’s Biggest Barriers?
Though XR carries ample opportunities and advantages in the enterprise, it’s not without challenges. Practical barriers include internal politics, company culture and fear. We examine drivers & dynamics.
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AR Insider & Mike Boland
Survey: Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery report features original consumer survey data, which we feature in this week’s Behind-the-Numbers…. AR Insider & Mike Boland
Apple’s AR Motivations: Follow the Money
What are Apple’s motivations for investing so heavily in AR? Answering the question of why can help answer questions like what, when, and what’s next?
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AR Insider & Mike Boland
Will AI Make AR More Conversational?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
T… AR Insider & Mike Boland
What’s the Sales Outlook for Headworn AR?
Who’s spending what on headworn AR, considering both consumer and enterprise adoption? And what revenue categories are seeing the most action? our latest Behind the Numbers dives in.
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AR Insider & Mike Boland
Will VR Revenues Approach $20 Billion by 2028?
ARtillery Intelligence released a new report that projects VR revenue to grow to $19.75 billion by 2028. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & Mike Boland