While consumer XR continues to be held back by several factors, XR has found fertile ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
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AR Insider & AR Insider
What’s Enterprise XR’s Business Case?
What’s Apple Vision Pro’s Raison D’etre?
What is Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan? This is the topic of a recent ARtillery Intelligence report, and we highlight top takeaways in this week’s excerpt.
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… AR Insider & Mike Boland
Generative XR: How Do AI and XR Complete Each Other?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
T… AR Insider & Mike Boland
How Much is Spent on AR Marketing & Commerce
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
The Enterprise: XR’s Less Sexy But Lucrative Segment
While consumer XR continues to be held back by several factors, XR has found fertle ground in the enterprise. Benefits include a clearer business case for AR guidance and VR training. But it’s not all good news.
This post appeared first on AR Insider.
AR Insider & AR Insider
How Much is Spent on Mobile AR App & Game Development?
How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down.
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AR Insider & Mike Boland
Case Study: Boozing and Branding with AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways?
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AR Insider & Mike Boland
Generative XR: How Will AI and Spatial Computing Collide?
Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. This is the topic of a recent ARtillery Intelligence report and we have excerpts and top takeaways for AR Insider readers.
… AR Insider & Mike Boland
How Much Do Enterprises Spend on Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What’s the Revenue Outlook for Headworn AR?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & Mike Boland