How much do consumers spend on AR games, apps, and experiences? And how much do they spend on physical goods that are influenced through AR visualization and try-ons? We break down the latest figures from our research arm, ARtillery Intelligence.
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How Much Do Consumers Spend on Mobile AR?
How Many Consumers Have Tried AR?
35 percent of U.S. adults have tried mobile AR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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Case Study: Augmenting Your Beauty Routine
Biore was able to boost its brand recognition with an AR lens that animated users‘ beauty routines. What were best practices and tactical takeaways? Our latest case study dives in.
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AR Insider & Mike Boland
Case Study: Recruiting New Hires with AR
With the help of AR, Unilever launched an interactive virtual event whose goal was to match or exceed the recruitment levels of its physical career fairs. We examine the results and strategic takeaways in the latest AR marketing case study.
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AR Marketing Works for Grocery Stores Too
AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR…
Continue reading → AR Marketing Works for Grocery Stores Too
T… AR Insider & Mike Boland
How Big is Mobile AR’s User Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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AR Insider & Mike Boland
Will Mobile AR Reach $21 Billion by 2028?
Mobile AR is projected to grow to $21.5 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who’s spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in.
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How Many Consumers Have Tried VR?
25 percent of U.S. adults have tried VR according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings in this week’s Behind-the-Numbers installment.
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Case Study: Movie Marketing with AR
To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways?
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AR Insider & Mike Boland
Case Study: Can AR Boost New Product Awareness?
Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans. So it turned to AR. What were the results and strategic takeaways for AR marketing best practices?
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AR Insider & Mike Boland