Craft brewery Golden Road Brewing wanted to gain awareness so it turned to AR marketing in partnership with the LA Dodgers. What were the results and takeaways. We break it down in the latest case study.
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AR Insider & Mike Boland
Case Study: Selling Craft Beer with AR
Will Mobile AR Revenue Reach $21 Billion by 2028?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $21.5 billion by 2028. How will it get there and what subsectors will fuel it? We break down the findings.
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AR Insider & Mike Boland
Case Study: Selling Oat Milk with Social AR
AR brand marketing works across a range products, and we can add oat milk to the list. How did Silk boost sales with an interactive campaign? We examine in the latest AR marketing case study.
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AR Insider & Mike Boland
How Much is Spent on AR Commerce Enablement?
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
Case Study: Samsung Boosts Awareness with TikTok Effects
We keep hearing that AR is an effective brand marketing medium. But where’s the proof? Our latest case study looks at Samsung’s AR campaign using TikTok Effects.
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AR Insider & Mike Boland
How Much Do Consumers Spend in Mobile AR?
How much do consumers spend on mobile AR games, apps, and experiences? And how much do they spend on physical-goods shopping through AR product try-ons? Our latest behind-the-numbers dives in.
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AR Insider & AR Insider
How Much Do Enterprises Spend on Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in use cases ranging from IT field support to industrial maintenance? Our latest Behind the Numbers installment dives in.
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AR Insider & AR Insider
How Much is Spent on Mobile AR App & Game Development?
How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down
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AR Insider & AR Insider
How Many Headsets Did Meta Sell in Q4?
What do Meta’s breakout Q4 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some reverse engineering in the latest Data Dive.
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AR Insider & Mike Boland
Vision Pro: Apple is Playing a Long Game, But How Long?
Will Vision Pro get better, faster, and cheaper over several generations, just like the iPhone? How long will that take and is mainstream adoption somewhere in its future? We break it down in the latest report excerpt.
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