Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons.
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AR Insider & Mike Boland
Case Study: Polaroid Draws Smiles with AR
Will Mobile AR Revenue Reach $40 Billion by 2027?
Mobile AR is projected to grow to $39.8 billion in 2027 as it piggybacks on 3.6 billion global smartphones. Who’s spending what and which revenue subsegments are seeing the most action? Our latest Behind-the-Numbers dives in.
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AR Marketing Platform Profiles, Part IV: Web AR
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part IV with Web AR.
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AR Insider & Mike Boland
Will XR Revenue Reach $70 Billion by 2027?
ARtillery Intelligence released a new report that projects XR revenue to grow to $70.1 billion by 2027. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & Mike Boland
AR Marketing Platform Profiles, Part III: TikTok
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, continuing here in Part III with TikTok.
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AR Insider & Mike Boland
What’s AR’s Share of Global Ad Spend?
AR ad spend was projected to reach $3.5 billion last year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
AR Marketing Platform Profiles, Part II: Meta
What companies make up the AR marketing competitive landscape? Our new series profiles the top providers and what differentiates them, starting here in Part II with Meta.
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AR Insider & Mike Boland
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland
How Many Mobile Devices are AR-Compatible?
How many devices are ready to handle AR experiences? And among those, how many do so regularly? We examine in the latest behind the numbers installment.
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AR Insider & Mike Boland