One of the ongoing challenges in AR is to find killer app(s). One possible candidate was hinted at a Google event last year: foreign-language translation. What does this entail and how big could the market be?
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AR Insider & Mike Boland
AR’s Elusive Use Case: Language Translation
How Much Do Enterprises Spend on XR Productivity?
How much do enterprise spend on XR productivity? We’re talking hardware (e.g., AR headsets) and software (e.g., interactive guidance). Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
What’s Snap’s Geospatial AR Play?
Geospatial AR is an opportune area, given the relevance of location. Snap is jumping on this opportunity in several ways including custom Landmarkers and Local Lenses. We examine the drivers & dynamics.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR Apps & Games?
How much do consumers spend on immersive games, apps, and experiences? We examine the drivers and dynamics in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
Is Geospatial AR a Potential Killer App?
One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula….and real-world relevance is often defined by location. We examine the potential value behind geospatial AR.
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How Much is Spent on Immersive Brand Marketing?
How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.
This post appeared first on AR I… AR Insider & Mike Boland
Can Pinterest Challenge Google in Visual Search?
After examining Google and Snap’s visual search efforts in earlier parts of this series, how does Pinterest compare? Its visually-oriented discovery engine could be a perfect match for visual search.
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AR Insider & Mike Boland
What’s the XR Device Sales Outlook?
When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
Can Snap Scale Lens Creation Beyond its Own Walls?
After examining Snap’s strategy around Lens Studio in the last installment of this series, we pan back to examine supporting efforts to bring AR to brands‘ in-house development environments.
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AR Insider & Mike Boland
What Subsectors Are Driving the XR Market?
Our latest Behind the Numbers installment looks at the broad spatial spectrum. Among VR, mobile AR and headworn AR, which sectors are driving the most growth and projecting the most long-term promise?
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AR Insider & Mike Boland