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Picking up where the last report excerpt left off, where is VR in its industry lifecycle? Though growth is challenged and gradual, there are small wins to report. We break it down.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Lens Studio is the center of Snap’s AR universe. As such, Snap continues to invest in the platform in terms of updates and expanding capabilities for lens creators. We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Visual search is a subset of consumer AR – the broader category where Snap maintains a lead. This mostly involves AR lenses but increasingly its visual search play: Snap Scan. Can it compete with Google Lens?
This post appeared first on AR Insider.
AR Insider & Mike Boland

Beyond AR glasses themselves, there’s a tech stack forming. Like other computing categories, AR needs hardware, software, silicon, and all points between. We examine the evolution of the spatial stack.
This post appeared first on AR Insider.
AR Insider & Mike Boland

For AR platforms, most activity happens within their walled gardens. And for good reason. But where do they go for the next engagement inflection? The answer is beyond their own walls. And that’s what Snap has done with Camera Kit.
This post appeared f… AR Insider & Mike Boland

Local search represents a sizable portion of Google’s revenue. This is because local modifiers like „near me“ are strong user intent signals. How does this drive Google’s geolocal AR ambitions?
This post appeared first on AR Insider.
AR Insider & Mike Boland

In the last installment of this series, we reviewed Magic Leap 2 from a hardware perspective, as well as its market positioning. Now we switch gears to do the same thing for a different AR headset: Snap Spectacles
This post appeared first on AR Insider.
AR Insider & Mike Boland