Picking up where we left off in the last installment, one of Snap’s rites of passage was to graduate from an AR player to an AR platform. Lens Studio was born to scale up AR creation and creativity. What are strategic takeaways?
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What’s Snap’s Evolutionary Path as an AR Platform?
How Many Consumers Have Tried AR?
32 percent of U.S. adults have tried mobile AR, and 74 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & Mike Boland
What’s AR’s Share of Global Ad Spend?
AR ad spend is projected to reach $3.5 billion this year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
What’s Driving Google’s Visual Search Play?
Because visual search, a la Google Lens, happens when users are in view of a given item, that proximity can bring Google to the last mile of the consumer journey. This has Google salivating to future proof its core search business.
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Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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Is Magic Leap AR’s Comeback Kid?
One of AR’s recent milestones was the return of Magic Leap… this time with an enterprise focus. To maximize impact, this pivot was coupled with a second swing at AR glasses: Magic Leap 2. We break down the strategy.
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Can Google Jumpstart AR Shopping?
Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. But how does AR play in? We dive into drivers & dynamics.
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Reverse Engineering Snap’s AR Success
How did Snap reach its industry-leading position in AR? Focusing on simple fun, Snap gained early consumer traction, leading into its next phase of AR growth: a platform. We examine in the latest report excerpt.
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AR Insider & Mike Boland
AR Glasses: Opportune But Underbaked
AR’s handheld present is a stepping stone to its faceworn future. We’re talking of course about AR glasses. Though haven’t arrived en masse, they represent a fully-actualized AR modality that will unlock its true potential. We examine drivers & dy… AR Insider & Mike Boland
How Many Consumers Have Tried VR?
25 percent of U.S. adults have tried VR, up from 23 percent last year. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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