After examining social AR lenses in the last installment, we switch gears to another flavor of AR: visual search. It carries strong intent signaling – the same factor that makes web search so lucrative. We examine strategic implications.
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Is Visual Search AR’s ‘Sleeper’ Killer App?
What’s the Business Case for Visual Search?
Visual search is naturally monetizable due to the lean-forward commercial intent that’s inherent in its activation. Actively holding up one’s phone to identify real-world items flows naturally into transactional outcomes. We examine the business case.
… AR Insider & Mike Boland
How Much Do Consumers Spend on VR?
According to ARtillery Intelligence estimates, global consumer VR spending is projected to reach $18.4 billion by 2026. How does that break down by hardware, software, and competitor market share? We examine in the latest Behind the Numbers.
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AR’s Headworn Future Starts with its Handheld Present
Though most media attention focuses on AR’s longer-term headworn prospects, the practical – albeit less sexy – reality today is handheld. It’s limited in experiential depth, but it scales today. We examine the evidence.
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Who’s Best Positioned for Visual Search?
Google Lens brings the on-demand utility of web search and puts a visual spin on it. But Google isn’t alone in visual search: Pinterest and Snap are carving out fashion-forward use cases. We examine the landscape.
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How Big is Snap’s AR Lead?
Picking up where we left off in the last report excerpt, how do Snap’s AR efforts translate to revenue? We quantify it’s AR ad revenue lead with projections from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
What’s VR’s Near-Term Sales Outlook?
What are the unit sales and installed base figures that drive VR revenue today? Which VR headsets are leading in market share, and who’s best positioned for near-term growth? We break it down in the latest Behind the Numbers.
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Where Are We in XR’s Lifecycle?
Spatial computing – including AR, VR, and other immersive tech – continues to alter the ways that we work, play, and live. But there have…
Continue reading → Where Are We in XR’s Lifecycle?
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AR Insider & Mike Boland
Could Visual Search Become AR’s Killer App?
Beyond social lenses, a less-discussed AR modality is visual search. Led by Google Lens and Snap Scan, it lets users point their smartphone cameras (or future glasses) at real-world objects to identify and contextualize them. Is this AR’s sleeper kille… AR Insider & Mike Boland
Will Mobile AR Revenue Reach $39 Billion by 2027?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $15.1 billion in 2022 to $39.8 billion in 2027, a 21.4 percent compound annual growth rate. We break down the findings for AR Insider readers.
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