Congruent with its “camera-company” label, Snap made an early commitment to social AR lenses and continues to double down on the technology. We dissect its approach and extract strategic takeaways.
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AR Insider & Mike Boland
Lessons from Snap’s AR Lead
What’s Driving VR Market Growth?
What are the driving factors behind VR revenue generation today and going forward? What players are best positioned to gain market share? And what are their positioning strategies? We break it down in the latest Behind the Numbers.
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VR Market Penetration Will Be a Slow Burn
Though VR isn’t the revolutionary force it was once anticipated to be, it’s growing gradually and achieving small wins. Where are we in that journey and what market forces are most impactful? We examine in the latest report excerpt.
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Will XR Revenue Reach $40 Billion This Year?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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AR Insider & AR Insider
Headworn AR: Fully Actualized But Half Baked
Though it’s not fully baked today, headworn AR is the form factor that represents AR’s eventual endgame and fully-actualized self. Where are we today in that journey and what lessons did we learn in the past year?
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What VR Use Cases Do Consumers Want?
Building on our recent Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
Don’t Forget About Mobile AR
What were the biggest lessons and takeaways in the wide world of spatial computing over the past year? We’ll zero in today on the state of mobile AR. Though it’s not AR’s endgame, it’s the modality that today scales on the backs of 3 billion+ smartphon… AR Insider & Mike Boland
Will the Metaverse Get Thrown in Buzzword Jail?
Though the metaverse represents legitimate principles, the term has become co-opted and conflated through overuse… as it often goes with buzzwords. Will that plus a lack of immediate gratification put the m-word in buzzword jail?
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VR Marketing: Keep it Simple & Fun
One key area of strategic refinement in VR is marketing. There, we see a need for simplicity and plain-spoken approaches. It’s all about lowering friction and communicating VR’s fun side.
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AR Insider & Mike Boland
What’s Houzz’ Role in AR Shopping?
One company that continues to leap ahead in AR commerce is Houzz. But how did it get there? Lots of investment, iteration, and listening to the data. We break down the latest in our „AR & Shopping Collide“ series.
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