As with most products, price is an important factor in VR. But what price points specifically represent triggers for consumer interest – or disinterest – in VR ownership? We go straight to the source in the latest survey data.
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How Much Are Consumers Willing to Pay For VR?
Getting Past VR’s Chicken & Egg Dilemma
VR users report high satisfaction and usage frequency. Non-users conversely show price sensitivity and explicit disinterest. How does this represent VR’s chicken & egg dilemma, and how can it be addressed?
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AR Insider & Mike Boland
What’s Shopify’s Role in AR Commerce?
After examining Pinterest in the last installment, we move on to another eCommerce powerhouse: Shopify. It’s one of the original innovators in the shoppability movement, empowering anyone to have an online store. Now, it’s blitzing AR.
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How Much Do Enterprises Spend on AR Glasses?
Enterprise AR spending will grow from $1.79 billion in 2021 to $21.6 billion in 2026, a 64.6 percent CAGR. This steep growth is due to several factors we break down in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
What’s Pinterest’s Role in the Immersive Shopping Era?
When discussing image-based product discovery, one of the original players is Pinterest. Product inspiration and discovery were in its DNA social feeds like Instagram. Now, with that visual shopping DNA, it’s blitzing AR.
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How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
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Can Google Jumpstart AR Shopping?
Google has spent 20+ years as the internet’s launch point, including high-intent commercial searches. That has caused it to own a growing piece of consumer shopping. But how does AR play in? We dive into drivers & dynamics.
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Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers.
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Will XR Revenue Exceed $100 Billion by 2026?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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Snap Takes the Early Lead in Consumer AR
Snap’s AR success is due to its commitment to the technology. It has internalized the feedback loop of AR platform investment and resulting user engagement and advertising revenue. What else is in its success formula?
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