How many consumers have tried VR? And for those who haven’t what’s their interest in trying it? More importantly, for those uninterested… why not? We tackle these questions in the latest consumer survey results.
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AR Insider & Mike Boland
Are Non-VR Users Interested in Trying It?
Will TikTok Be an AR Superpower?
Shoppability is the new black. There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories.…
Continue reading → Will TikTok Be an AR Superpower?
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What VR Use Cases Do Consumers Want?
Building on last week’s Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
What’s Instagram’s AR Play?
After laying the groundwork in earlier installations of this series, we now switch gears to drill down into the players at the intersection of AR and shopping. And what better place to start than the bastion of fashion-forward product discovery: Instag… AR Insider & Mike Boland
Where Do VR Users Want to See UX Improvements?
Building from the VR satisfaction ratings we explored in the last installment, we now move on to desired areas of improvement. Specifically, where do VR users want to see their VR experiences improve – in both hardware and software?
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Can AR Really Reduce eCommerce Returns?
After covering AR’s ability to boost eCommerce conversion rates last week, we switch gears to examine another benefit: reducing returns. This is often paraded as one of AR’s advantages But where’s the proof?
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AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
Where’s the ROI in AR Shopping?
One of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. Product attributes can be exposed more effectively through 3D and AR. But where’s the proof? We assemble the latest AR marketing campaign data.
Th… AR Insider & Mike Boland
Is AR on a Collision Course with Social Commerce?
There’s a trend towards all things being shoppable. We’re talking buy buttons on everything from YouTube videos to Instagram Stories. Elsewhere is a separate trend: AR shopping. These trends are on a collision course to reinvent shopping.
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Which VR Headsets Do Users Like Most?
Following last week’s analysis of the most-used VR headsets, how do those headsets stack up in terms of user satisfaction? The latest Behind the Numbers segment dives in.
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AR Insider & Mike Boland