How is AR being used in the automotive industry? BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market.
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Case Study: BMW Accelerates Time to Market with AR
What’s AR’s Role in Architecture & Engineering?
How can AR add value to large-scale architectural, engineering, and construction projects? We answer this question in our latest case study, featuring Nox Innovations‘ AR deployment.
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AR Insider & Mike Boland
Can AR Streamline Warehouse Work?
Can AR streamline the staid practices of warehousing? We’re talking „pick & pack“ work for logistics or eCommerce. AR is proving its ability to supercharge this work with line-of-sight guidance. We break down GE’s latest execution.
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How Much is Spent on AR Enabling Tech?
How much will AR developers pay to license software that helps them build AR experiences? What about brands looking to connect to their customers on deeper levels? We dive into spending projections in this week’s Behind the Numbers.
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Case Study: Building Spaceships with AR
One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study.
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The Bad News: Non-AR Users “Just Not Interested”
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
Is Dwell Time AR’s Next Performance Metric? Part II
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
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Is Dwell Time AR’s Next Performance Metric?
One metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. We examine a few AR campaign case studies that hit these marks.
This post appeared first on AR In… AR Insider & Mike Boland
What Types of AR Experiences Do Consumers Want?
After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data.
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Case Study: Boeing Streamlines Aircraft Assembly with AR
How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report.
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