How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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Will AR Advertising Reach $15 Billion by 2026?
Case Study: MAC Cosmetics Augments Makeup Try-Ons
MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. We examine the shopper experience and revenue impact in the latest AR marketing case study.
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AR Insider & Mike Boland
Will Headworn AR Revenues Exceed $35 Billion by 2026?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
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Case Study: Dior Boosts its Brand with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in.
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How Much Will Users Pay For AR Experiences?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post … AR Insider & Mike Boland
Saatchi Art Boosts Buyer Confidence with AR
Picking up where we left off in last week’s report excerpt, we move on to another AR marketing case study… this time from Saatchi Art. How is AR being used to help consumers visualize art on their walls and make informed purchases? we dive in
This po… AR Insider & Mike Boland
Can Niantic Drive Local Business Foot Traffic?
We talk about AR marketing a lot, but it’s usually in an eCommerce context. Can AR also drive IRL foot traffic to local businesses? Niantic is already proving that it can. We examine in the latest report excerpt.
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AR Insider & Mike Boland
How Satisfied are Mobile AR Users?
How often do AR users engage… and how satisfied are they? We tackle these questions in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post appeared first on AR Insi… AR Insider & Mike Boland
Bollé Boosts Brand Image with AR, Part II
To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. After examining the dynamics and results of its campaign last week, we circle back in part II to break down tactical lessons and learnings.
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How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
This post appe… AR Insider & Mike Boland