To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine results & takeaways in the latest report excerpt.
Th… AR Insider & Mike Boland
Case Study: Bolle Boosts Brand Image with AR
How is Google Cultivating AR Marketing?
AR marketing is one segment of the broader AR space that’s gaining considerable traction and revenue generation. How is Google – king of the online ad world – cultivating AR marketing? We dive in.
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AR Insider & Mike Boland
What’s AR Marketing’s Evolutionary Path?
When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
What’s AR Marketing’s Evolutionary Path?
When it comes to flavors of AR marketing, lenses and virtual try-ons are out of the gate first. But following closely behind is the less-developed but more promising visual search. How will these AR formats coexist and compete for advertising budgets?
… AR Insider & Mike Boland
Mobile AR Users Break the One-Billion Barrier
How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland
Who are the Biggest Players in AR Marketing?
Picking up where we left off in last week’s report excerpt, who are the biggest players in AR marketing and commerce? We break down the landscape including the moves and machinations of Snap, Google, TikTok and Amazon.
This post appeared first on AR I… AR Insider & Mike Boland
Will Mobile AR Revenue Reach $36 Billion by 2026?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. We break down the findings for AR Insider readers.
This post… AR Insider & AR Insider
What’s Driving AR Marketing Among Brands?
One of AR’s biggest revenue categories is marketing. These are experiences that allow consumers to activate branded animations all around them. What’s the estimated brand spending and what’s driving it?
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AR Insider & Mike Boland
How Many Consumers Have Tried VR?
23 percent of U.S. adults have tried VR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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How Will Geo-Local AR Materialize?
To pick up where we left off in the last report excerpt, what are the building blocks of geo-local AR? A tech stack will form around it, including devices, sensors, 5G, spatial mapping, and an app (or web) layer. We examine drivers & dynamics.
Thi… AR Insider & Mike Boland