There are several supporting technologies that will accelerate geospatial AR. For example, SDKs like Niantic Lightship will enable developers to build apps and web AR experiences. We dive into 3 examples of geolocal AR enablers.
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3 Technologies That Support Geo-Local AR
What’s the Value of Location in the ‘Real-World Metaverse?’
Location has been a value driver in several industries to emerge and advance in the smartphone era, including search, mapping, and social media. Now AR enters the picture with the potential to add dimension to local commerce.
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What Types of Experiences Do AR Users Flock To?
Games… Social… Utilities…What types of AR experiences are getting the most traction? After examining AR formats in the last Behind the Numbers installment, we drill down into content types.
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AR Insider & Mike Boland
Case Study: Boosting Online Sales with AR
Where is AR proving its ability to boost eCommerce performance? We dive into the latest case study from NextTech AR solutions, showing the technology’s capacity to elevate customer confidence and conversions.
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AR Insider & AR Insider
Case Study: Home Depot Boosts Conversions with Web AR
Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot’s Web AR execution.
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AR Insider & Mike Boland
3 Examples of Web AR in Action
Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns.
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AR Insider & Mike Boland
Where Do AR Users Get Their Fix?
After examining mobile AR user penetration and demographics last week, we move on to the question of how and in what formats they engage. Apps? web? other channels? We break down the latest survey data.
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AR Insider & Mike Boland
Where is VR in Its Lifecycle?
VR continues to trudge along at a gradual pace, hitting notable milestones along the way including Meta’s massive investments. Where is the sector in terms of revenue, growth and potential? We examine the evidence in the latest report excerpt.
This po… AR Insider & Mike Boland
Who’s Using AR and How Often?
30 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
How is AR Transforming Enterprise Productivity?
While consumer AR challenges are being worked out, smart glasses have found less resistance in the enterprise. There, the technology’s style crimes aren’t an issue, and it has clearer ROI and adoption drivers. We examine the latest.
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