The biggest question on everyone’s mind in the AR world is what will Apple do? AR proponents eagerly await as clues continue to trickle out of Cupertino. We examine the latest evidence in this week’s report excerpt.
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Can ‘Apple Glass’ Bring AR to the Masses?
When Will AR Jump From Hand Held to Head Worn?
After covering 5G’s role in accelerating AR last week, we switch gears to the outlook for AR glasses. When and how will mainstream AR make the jump from mobile to glasses? We break down the drivers 7 dynamics.
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AR Insider & Mike Boland
How Many Consumers Have Tried Mobile AR?
30 percent of U.S. adults have tried mobile AR, and 75 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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How Will 5G Accelerate Geo-local AR?
5G is often invoked as a force multiplier for AR. But how will it specifically enable and accelerate immersive geo-local experiences like 3D wayfinding? It’s all about speed, edge compute, and location precision.
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AR Insider & Mike Boland
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
Will the AR Cloud Underpin a “Real-World Metaverse?”
Picking up where we left off in last week’s discussion of a „real-world metaverse,“ the concept is aligned with a guiding principle for AR’s future: the AR Cloud. How will it tie together all the pieces? We break it down in the latest report excerpt.
… AR Insider & Mike Boland
How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is being spent on physical goods that are informed or influenced through AR visualization and try-ons? We break it down.
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AR Insider & Mike Boland
What is the ‘Real-World Metaverse?’
After examining Niantic’s Lightship in last week’s report excerpt, we turn attention this week to the „real-world metaverse.“ This is one of two main metaverse tracks that’s less discussed but potentially more meaningful and valuable. We dive in.
This… AR Insider & AR Insider
AR Monetization: Niantic Shows the Way
After looking at AR advertising and marketing last week, we shift gears in this week’s report excerpt to look at location based gaming. How is Niantic validating AR’s business case through several revenue streams?
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AR Insider & Mike Boland
How is AR Monetization Materializing?
One of the most popular forms of consumer AR is lenses that are distributed through social channels like Snapchat and Facebook. This has been a foundation for AR monetization. We examine drivers & dynamics.
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AR Insider & Mike Boland