To pick up where we left off last week, the metaverse’s key ingredients are being built. But unlike the metaverse itself, these building blocks exist today. For example, they include AR for everything from enterprise productivity to brand marketing.
T… AR Insider & AR Insider
What Are AR’s Key Ingredients and Building Blocks?
Metaverse Mania: Why Now?
After examining the two main tracks of the metaverse last week, we shift attention to examine the timing. When looking at the elevated interest and investment in the metaverse, a key question emerges: Why now? We break it down.
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The Virtual and IRL Verses of the Metaverse
After unpacking our 2022 predictions, we return to the factors and dynamics driving spatial computing as we enter a new year. The latest report excerpt dives into the machinations of the metaverse.
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AR Insider & Mike Boland
2022 Predictions: Metaverse Mania Wanes
After unpacking our prediction about visual search’s rise last week, we switch gears to drill down on a separate prediction: the metaverse’s hype cycle. Specifically, the exuberance around the topic will die down in 2022.
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2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
2022 Predictions: Visual Search Establishes AR’s Utility
After unpacking our prediction about 2022 AR ad revenue gains last week, we switch gears to drill down on a separate prediction: Visual Search’s rise. Specifically, it will emerge as a leading AR use case, driven by utilitarian and high-frequency usage… AR Insider & Mike Boland
2022 Predictions: AR Ad Revenue Approaches $3 Billion
After unpacking our prediction about 2022 AR glasses activity last week, we switch gears this week to drill down on a separate prediction: AR ad revenue. Specifically, spending on AR ad placement will reach $2.9 billion this year. We break it down.
Th… AR Insider & Mike Boland
2022 Predictions: ‘Lite AR’ Prevails
After unpacking our prediction about 2022 Quest 2 sales last week, we switch gears this week to drill down on a separate prediction: the fate of AR glasses. Specifically, a common design standard will emerge for consumer AR glasses: „Lite AR.“
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2022 Predictions: Quest 2 Hits the 10-Million Mark
As we approach a new year, it’s time for the annual ritual of synthesizing lessons from the past twelve months and formulating the outlook for the next. We break down our 2022 predictions, starting with VR’s near-term fate.
The post 2022 Predictions: … AR Insider & Mike Boland
What are Top Web AR Tactics? Part II
Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
The post What are Top Web AR Tactics? Part II ap… AR Insider & Mike Boland