Web AR has a specific set of attributes that drive its value as an immersive medium. So how can brand marketers work with those realities and lean into web AR’s unique capabilities? We examine the ways.
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What are Top Web AR Tactics?
What Differentiates Web AR from Apps?
Among the ways that web AR is differentiating itself, it carries dynamic activation, updates and analytics. We break down these key web AR benefits in the latest report excerpt.
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Will VR Revenue Exceed $22 Billion by 2025?
ARtillery Intelligence released a new report that projects VR revenue to grow from $4.49 billion in 2020 to $22.4 billion in 2025, a 37.9 percent compound annual growth rate. We examine strategic takeaways in the latest „Behind the Numbers.“
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Can Web AR Reduce “Activation Energy?”
Picking up where we left off in last week’s report excerpt, what benefits does web AR bring over app-based AR? Among other things, it can reduce „activation energy,“ which is the friction brought by app stores and downloads. We examine drivers & dynamics.
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Web AR: By the Numbers
Though apps rule smartphone usage, could the browser be a better vessel for mobile AR experiences? It scales better and offers less friction than apps, to name a few advantages. We crunch the numbers in the latest report excerpt.
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Will Web AR Pull Ahead as a Go-to Channel?
Will consumers spend 90 seconds downloading an app for an experience that lasts 30 seconds? This question raises the benefits of Web AR. What are its dynamics and best practices? We examine in the latest report excerpt.
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How is AR Primed for Post-Covid Commerce?
One of AR’s bright spots is its ability to boost sales by demonstrating products with greater dimension. This value proposition is evident in normal times but has amplified with pandemic-driven inflections in eCommerce. We examine the latest evidence. … AR Insider & Mike Boland
Will Enabling Tech Unlock AR Commerce?
One gating factor to the overall camera commerce opportunity is the graphical elements that comprise its experiences. These require a certain degree of production and distribution rigor which we examine in the latest report excerpt.
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Can Pinterest Pull Ahead in AR Shopping?
After examining Google’s visual search play last week, what other players are innovating? Is there room for specialty players in verticals like food and fashion? If so, a clear candidate is increasingly becoming evident: Pinterest.
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Will Visual Search Drive AR Shopping?
One promising form of AR shopping is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. We examine the evidence.
The… AR Insider & Mike Boland