We hear a lot about AR’s benefits as a shopping tool, but what are the proof points that it’s working. After covering conversion rates last week we dive into AR’s data-backed ability to reduce eCommerce returns.
The post Does AR Really Reduce eCommerce… AR Insider & Mike Boland
Does AR Really Reduce eCommerce Returns?
How is Camera Commerce Producing Results Today?
We hear a lot about AR’s ability to boost consumer purchases through more informed buying decisions. But where’s the proof? We examine the evidence in the latest report excerpt.
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How is Camera Commerce Taking Shape?
When discussing camera commerce — AR’s role in driving consumer purchases — how is it shaping up today? There’s product visualization, visual search and other flavors. We break it down in the latest report excerpt.
The post How is Camera Commerce Ta… AR Insider & Mike Boland
What’s the Revenue Opportunity in AR Enabling Tech?
How much is being spent on software that helps brands and media companies create and distribute AR experiences? Our latest ‚Behind the Numbers‘ installment dives into mobile AR enabling tech.
The post What’s the Revenue Opportunity in AR Enabling Tech?… AR Insider & AR Insider
What’s the Revenue Opportunity in “Camera Commerce?’
Immersive shopping is proving to have experiential impact for consumers and revenue impact for brands. Otherwise known as ‚camera commerce‘ this is the topic of the latest ARtillery Intelligence report, which we excerpt for AR Insider readers.
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Case Study: Stream Taps the ‘B2B2C’ Opportunity
AR use cases are often divided between enterprise (B2B), and consumer (B2C). But a third category we’re monitoring sits somewhere between the two: B2B2C. We examine the opportunity in the latest case study.
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Will Headworn AR Revenues Exceed $17 Billion by 2025?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
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Case Study: Boeing Cuts Production Time with AR
AR can have outsized value when the stakes are high. Its ability to make work faster and more accurate is amplified when the products being assembled are „high-ticket“ items. Boeing found this to be the case, which we examine in the latest case study.
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Will AR Ad Revenue Reach $6.7 Billion by 2025?
How much is being spent on paid ad placement to amplify branded AR lenses? And which distribution channels are cultivating the most revenue to do so? Our latest Behind the Numbers installment dives in.
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Case Study: Porsche Avoids ‘Pilot Purgatory’
A common challenge in enterprise AR is avoiding the dreaded „pilot purgatory.“ Porsche was able to avoid this through a set of tactics we examine in the latest case study.
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