What are underrated challenges in optical see-through AR? After the last installment of this series examined fundamental technical hurdles, we continue the narrative with practical issues rarely discussed.
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AR Insider & Mike Boland
Fundamentals & Physics: AR’s Technical Challenges, Part 2
Consumer Spending in Mobile AR Ratchets Up Slowly.
Though most mobile AR experiences are brands sponsored (e.g., branded lenses) rather than user-purchased, the latter is an important barometer for the technology’s penetration. We break down the latest forecasting figures.
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Fundamentals & Physics: What Are AR’s Biggest Technical Challenges?
Last August, ARtillery Intelligence’s monthly report focused on smart glasses. Given new standards set by Ray-Ban Meta Smartglasses, Xreal, Viture, and others, smart glasses are…
Continue reading → Fundamentals & Physics: What Are AR&#… AR Insider & Mike Boland
Reach Advantage: What’s Mobile AR’s Installed Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? And what apps, channels and formats lead the way? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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Audible to Augmented: AR’s Broad Spectrum
After the last installment of this series examined video passthrough (VPT) and optical seethrough (OST) AR formats, we now subdivide the latter into non-display AI glasses, flat AR, and dimensional AR. What are dynamics of each?
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Will Mobile AR Revenues Reach $15 Billion by 2029?
Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it…
Continue reading → Will Mobile AR Revenues Reach $15 Billion by 2029?
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New Study Reveals 39 Percent of U.S. Adults Have Used AR
Survey research from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR, how often, and in what ways. Thrive Analytics and ARtillery Intelligence have…
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Slim & Slam: Finding AR’s Holy Grail
AR continues to branch into several form factors including optical seethrough (OST), video passthrough (VPT) and subdivisions of each. What are pros, cons and tradeoffs along this AR continuum? And what form factor will be the long-run favorite?
This p… AR Insider & AR Insider
Slim & Slam: Finding AR’s Holy Grail
AR continues to branch into several form factors including optical seethrough (OST), video passthrough (VPT) and subdivisions of each. What are pros, cons and tradeoffs along this AR continuum? And what form factor will be the long-run favorite?
This p… AR Insider & AR Insider
Where Are Opportunity Gaps in AR Marketing?
After the last installment of this series examined AR marketing’s advantages, we now play devil’s advocate to look at its shortcomings. What’s holding it back, and where can it improve? In other words, where are the opportunity gaps?
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