One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
What is AR Marketing and What’s Driving It?
What is AR Marketing and What’s Driving It?
One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
What is AR Marketing and What’s Driving It?
One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Which VR Headsets are Used Most?
Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.
This post appeared first on AR Ins… AR Insider & AR Insider
What Are the Most Popular Social AR Apps?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned?
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AR Insider & Mike Boland
Can AI Save AR From Itself?
AI has begun to compensate for shortcomings in AR glasses‘ visuals, and unlock stylish hardware that consumers will actually wear. Where will this go next if AI can take the burden off visuals as the primary AR selling point?
This post appeared first o… AR Insider & Mike Boland
New Study Projects Headworn AR Revenue to Reach $13 Billion by 2029
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & AR Insider
What’s Driving the Smart Glasses Movement?
Eschewing the do-everything requirements and bulk of the Magic Leaps of the world, we’re seeing more focused „lite AR“ approaches that attempt to do one thing and do it well. This is just one of the marks of a new era in AR glasses.
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Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data and we break down results
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Case Study: DHL Streamlines Warehouse Logistics with AR
Based on its operational size, efficiency gains achieved by companies like DHL can amplify at scale. This motivated the company to streamline its warehouse logistics with AR and the art of vision picking. We break it down in the latest case study.
This… AR Insider & Mike Boland