How much is spent on software and developer tools to build XR entertainment & gaming experiences? Our latest Behind the Numbers installment unpacks original data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
How Much is Spent on Consumer XR App & Game Development
How Much Do Enterprises Spend on XR Productivity?
How much do enterprise spend on XR productivity? We’re talking hardware (e.g., AR headsets) and software (e.g., interactive guidance). Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR Apps & Games?
How much do consumers spend on immersive games, apps, and experiences? We examine the drivers and dynamics in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
How Much is Spent on Immersive Brand Marketing?
How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.
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What’s the XR Device Sales Outlook?
When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
What Subsectors Are Driving the XR Market?
Our latest Behind the Numbers installment looks at the broad spatial spectrum. Among VR, mobile AR and headworn AR, which sectors are driving the most growth and projecting the most long-term promise?
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AR Insider & Mike Boland
Will VR Revenue Reach $20 Billion by 2027?
ARtillery Intelligence released a new report that projects VR revenue to grow to $20.3 billion by 2027. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & AR Insider
Will Headworn AR Reach $35 Billion by 2027?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & AR Insider
Mobile AR Users Break the Billion Barrier
How many devices are ready to handle AR experiences? And among those, how many do so regularly? We examine in the latest behind the numbers installment.
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AR Insider & Mike Boland
How Many Consumers Have Tried AR?
32 percent of U.S. adults have tried mobile AR, and 74 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & Mike Boland