AR ad spend is projected to reach $3.5 billion this year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
This post appeared first on AR Insider.
AR Insider & Mike Boland
What’s AR’s Share of Global Ad Spend?
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland
How Many Consumers Have Tried VR?
25 percent of U.S. adults have tried VR, up from 23 percent last year. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
This post appeared first on AR Insider.
AR Insider & AR Insider
How Much Do Consumers Spend on VR?
According to ARtillery Intelligence estimates, global consumer VR spending is projected to reach $18.4 billion by 2026. How does that break down by hardware, software, and competitor market share? We examine in the latest Behind the Numbers.
This post … AR Insider & Mike Boland
What’s VR’s Near-Term Sales Outlook?
What are the unit sales and installed base figures that drive VR revenue today? Which VR headsets are leading in market share, and who’s best positioned for near-term growth? We break it down in the latest Behind the Numbers.
This post appeared first o… AR Insider & Mike Boland
Will Mobile AR Revenue Reach $39 Billion by 2027?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $15.1 billion in 2022 to $39.8 billion in 2027, a 21.4 percent compound annual growth rate. We break down the findings for AR Insider readers.
This post a… AR Insider & AR Insider
What’s Driving VR Market Growth?
What are the driving factors behind VR revenue generation today and going forward? What players are best positioned to gain market share? And what are their positioning strategies? We break it down in the latest Behind the Numbers.
This post appeared f… AR Insider & Mike Boland
Will XR Revenue Reach $40 Billion This Year?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
This post appeared first on AR Insider.
AR Insider & AR Insider
What VR Use Cases Do Consumers Want?
Building on our recent Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
This post appeared first on AR Insider.
AR Insider & Mike Boland
How Much Are Consumers Willing to Pay For VR?
As with most products, price is an important factor in VR. But what price points specifically represent triggers for consumer interest – or disinterest – in VR ownership? We go straight to the source in the latest survey data.
This post appeared first… AR Insider & Mike Boland