Will VR Revenue Exceed $28 Billion by 2026?

ARtillery Intelligence released a new report that projects VR revenue to grow from $$8.3 billion in 2021 to $28.8 billion in 2026, a 28.3 percent compound annual growth rate. We examine strategic takeaways in the latest „Behind the Numbers.“
This post … AR Insider & AR Insider

What’s the Sales Outlook for AR Glasses?

What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
This post appeared first on AR Insider.
AR Insider & Mike Boland

Who’s Using VR and How Often?

How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers
This post app… AR Insider & Mike Boland

How Much is Spent on AR Enabling Tech?

How much will AR developers pay to license software that helps them build AR experiences? What about brands looking to connect to their customers on deeper levels? We dive into spending projections in this week’s Behind the Numbers.
This post appeared… AR Insider & Mike Boland

The Bad News: Non-AR Users “Just Not Interested”

AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
This post appeared first on AR Insider.
AR Insider & Mike Boland

What Types of AR Experiences Do Consumers Want?

After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data.
This post appeared first on AR … AR Insider & Mike Boland

Will AR Advertising Reach $15 Billion by 2026?

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
This post appe… AR Insider & Mike Boland

Will Headworn AR Revenues Exceed $35 Billion by 2026?

How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments. We break down the findings for AR Insider readers.
This post appeared first … AR Insider & AR Insider

How Much Will Users Pay For AR Experiences?

How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post … AR Insider & Mike Boland

How Satisfied are Mobile AR Users?

How often do AR users engage… and how satisfied are they? We tackle these questions in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post appeared first on AR Insi… AR Insider & Mike Boland