How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
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How Much Do Consumers Spend on Mobile AR?
Mobile AR Users Break the One-Billion Barrier
How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland
Will Mobile AR Revenue Reach $36 Billion by 2026?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. We break down the findings for AR Insider readers.
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How Many Consumers Have Tried VR?
23 percent of U.S. adults have tried VR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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What Types of Experiences Do AR Users Flock To?
Games… Social… Utilities…What types of AR experiences are getting the most traction? After examining AR formats in the last Behind the Numbers installment, we drill down into content types.
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AR Insider & Mike Boland
Where Do AR Users Get Their Fix?
After examining mobile AR user penetration and demographics last week, we move on to the question of how and in what formats they engage. Apps? web? other channels? We break down the latest survey data.
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AR Insider & Mike Boland
Who’s Using AR and How Often?
30 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland
How Many Consumers Have Tried Mobile AR?
30 percent of U.S. adults have tried mobile AR, and 75 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
This post appeared firs… AR Insider & AR Insider
What’s the Sales Outlook for AR Glasses?
What’s the projected growth in the slow but promising AR glasses sector? We drill down into unit sales projections in the latest Behind the Numbers installment, including numbers and narrative.
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AR Insider & Mike Boland
How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is being spent on physical goods that are informed or influenced through AR visualization and try-ons? We break it down.
This post appeared first on AR Insider.
AR Insider & Mike Boland