We hear a lot about the visceral learning benefits of VR training. But how is it playing out today? What makes it effective? And what verticals and industries are applying it to best effect?
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AR Insider & Indiana Lee
Can VR Elevate Workplace Development?
Mawari Bets Big on XR-Driven Smart Cities
In Osaka Japan, Mawari is launching an ambitious project that integrates AI-powered avatars, spatial computing, and decentralized infrastructure at a city-wide scale. Charlie Fink talks to the visionaries driving it.
This post appeared first on AR Insi… AR Insider & Charlie Fink
Snap: Virtual Try-Ons are A New Lens on Shopping
AR-based virtual try-ons are rewriting the rules of consumers shopping. This requires that brands transition from traditional shopping models to immersive, AR-driven experiences. How is this done? We have insights from Snap
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VR in the Marketing Mix: 5 Considerations for Brands
Ikea, Aston Martin, and Red Bull are a few examples of brands that have found success in VR marketing. But it’s easier said than done and there’s a specific playbook for engaging audiences in VR. What are top considerations?
This post appeared first on… AR Insider & Eleanor Hecks
Can Loomis AI Glasses Capture Meta’s Market Share?
ACES 2025, Sharge, a company better known for its sleek power banks, introduced Loomos AI Glasses, an AI-first wearable designed to compete with Meta’s Ray-Ban smart glasses. Can it outmaneuver Meta in AI wearables?
This post appeared first on AR Insi… AR Insider & Charlie Fink
What’s AI’s Role in the 3D Content Revolution?
Though the narrative around AI often portrays it as magical and all-encompassing, the reality is more complex. This was one of many takeaways in a video interview with SuperDNA 3D Lab Chief AI Officer Chetan Jakkoju. We have the footage and top takeawa… AR Insider & SuperDNA 3D Lab
Can XR Unlock Inclusive Experiences for Learners
XR continues to reshape education with immersive and experiential learning But unlocking the full potential requires designing tools inclusively to meet the needs of all learners. How is that done and what are best practices?
This post appeared first o… AR Insider & Indiana Lee
Lessons from Lego: How 3D is Solving Retail Pain Points
How do you prove the value of 3D marketing to hesitant stakeholders in a given organization? How do you scale production from a handful of assets to thousands without sacrificing quality? We have direct insights from Lego and its immersive shopping jou… AR Insider & SuperDNA 3D Lab
Gladiator II Premiere Sparks a New Era of Immersive Storytelling and Advertising
Paramount Pictures’ Gladiator II premiere in Times Square shattered the traditional movie launch, blending film and technology in immersive ways. How was it done? The project’s creators break it down for us.
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AR Insider & Jatinder Kukreja & Cory Grenier