Paramount Pictures’ Gladiator II premiere in Times Square shattered the traditional movie launch, blending film and technology in immersive ways. How was it done? The project’s creators break it down for us.
This post appeared first on AR Insider.
AR Insider & Jatinder Kukreja & Cory Grenier
Gladiator II Premiere Sparks a New Era of Immersive Storytelling and Advertising
Gladiator II Premiere Sparks a New Era of Immersive Storytelling and Advertising
Paramount Pictures’ Gladiator II premiere in Times Square shattered the traditional movie launch, blending film and technology in immersive ways. How was it done? The project’s creators break it down for us.
This post appeared first on AR Insider.
AR Insider & Jatinder Kukreja & Cory Grenier
Gladiator II Premiere Sparks a New Era of Immersive Storytelling and Advertising
Paramount Pictures’ Gladiator II premiere in Times Square shattered the traditional movie launch, blending film and technology in immersive ways. How was it done? The project’s creators break it down for us.
This post appeared first on AR Insider.
AR Insider & Jatinder Kukreja & Cory Grenier
AR’s Impact on Logistics: 3 Trends That Will Shape 2025
AR continues to demonstrate impact and applicability across a range of enterprise functions. What are the ways that it can elevate and impact logistics? TeamViewer’s Matt Wyatt breaks it down.
This post appeared first on AR Insider.
AR Insider & Matt Wyatt
Planting the Flag: XR’s Policy Priorities in 2025
In the waning days of the 118th Congress, it planted the flag for the U.S.‘ role in propelling immersive tech. Where do things stand now, and how is that flag being held up XRA lead Liz Hyman breaks it down.
This post appeared first on AR Insider.
AR Insider & Elizabeth Hyman
The 7 Habits of Highly Accessible VR
VR continues to reach new heights, albeit gradually. As it grows, developers and designers must recognize that the technology’s expansion means it must cater to a more diverse audience. What are accessibility best practices?
This post appeared first on… AR Insider & Eleanor Hecks
Layers on Reality: The Ultimate UI
AR can be conceptualized as layers of data that let users toggle between different realities, each serving unique purposes. This concept continues to re-emerge as AR evolves. What are the dynamics behind this vision?
This post appeared first on AR Insi… AR Insider & Aiyappa Byrajanda
The Power of Personalization in VR Design
Personalized VR design involves bespoke avatars, dynamic environments, and interactions that respond intuitively to user behavior. Why is this important and how is it done?
This post appeared first on AR Insider.
AR Insider & Eleanor Hecks
Digital Twins: Rewriting the Rules of Business Intelligence
From fine-tuning manufacturing processes to reimagining retail experiences, enterprises are embracing digital twins to rethink how they operate, innovate, and engage with customers. We examine the evidence.
This post appeared first on AR Insider.
AR Insider & SuperDNA 3D Lab
How Will XR & OTT Redefine Entertainment?
When combined with OTT platforms – everything from Apple TV, Roku and streaming apps like Netflix and Hulu – AR and VR present a potent combination that promises to redefine entertainment.
This post appeared first on AR Insider.
AR Insider & Prabhu Mohan