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Will Meta Quest 4 Herald the Future of Tracking Tech?

We recently speculated what Meta’s next generation of its Ray-Ban smartglasses could be and do. Now we take that forward-looking analysis to Meta’s other XR hardware line: Quest. What does „Project Pismo“ signal for the future of VR?
This post appeared… AR Insider & Eleanor Hecks

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What Can We Expect from Ray-Ban Metas, Gen 3?

Ray-Ban Meta Smartglasses are a breakout hit. Among other things, EssilorLuxottica extended their partnership with Meta for ten years. But what about the nearer-term future and the hardware’s next generation?
This post appeared first on AR Insider.
AR Insider & Mat Pawluczuk

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What’s Behind Mawari’s Latest Raise?

Mawari, the Tokyo-based pioneer in decentralized content delivery, has raised $10.8 million in strategic funding to scale its spatial computing capabilities. Charlie Fink examines the company’s vision.
This post appeared first on AR Insider.
AR Insider & Charlie Fink

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From Concept to Sales: A VR Go-to-Market Playbook

How do you turn a concept for a VR game or experience into a commercial product? There’s a playbook, from market research to platform choices and other key steps. We break down some of the top considerations.
This post appeared first on AR Insider.
AR Insider & Devin Partida

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6 Ways 3D Modeling Drives Sales and Enhances Shopping

3D shopping continues to gain steam and portend the dimensional future of eCommerce. How is that playing out today? SuperDNA 3D Lab breaks down 3D’s advantages and potential.
This post appeared first on AR Insider.
AR Insider & Phillip LaMartina, SuperDNA 3D Lab

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AI Eclipses XR: Highlights from the North Star Expo

North Star Expand is part of the Gitex Global brand of events, with a specific focus on startups and innovation. This year featured air cars, robotics and other innovations. But by all accounts, AI overwhelmed every hall.
This post appeared first on AR… AR Insider & Mat Pawluczuk

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Rony Abovitz is Back in Action with SynthBee

Magic Leap and Mako Surgical founder Rony Abovitz is back with a new startup, SynthBee. The company announced the successful closure of a $20 million seed round earlier this month. What’s driving it, and how is it positioning itself?
This post appeare… AR Insider & Charlie Fink

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Rony Abovitz is Back in Action with SynthBee

Magic Leap and Mako Surgical founder Rony Abovitz is back with a new startup, SynthBee. The company announced the successful closure of a $20 million seed round earlier this month. What’s driving it, and how is it positioning itself?
This post appeare… AR Insider & Charlie Fink

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The Art of Sensory Harmonization in XR

XR transforms how we interact with digital environments. But developers need to balance multisensory inputs when creating interactive experiences. This is the art of sensory harmonization.
This post appeared first on AR Insider.
AR Insider & Eleanor Hecks

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Sunski Surges with AR Virtual Try-ons

In today’s attention economy, true connections with consumers can be the difference between a bounce and a sale. Sunski was able to achieve this through AR tryons and we have the results and takeaways.
This post appeared first on AR Insider.
AR Insider & Jatinder Kukreja & Mike Festa