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Flow State: AI and AR Complete Each Other

A question continues to be asked in AR circles: what are the points of intersection between AR and AI? One answer to that question is brain science. Jason Marsh break it down.
This post appeared first on AR Insider.
AR Insider & Jason Marsh

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Metrics that Matter: Rethinking KPIs for Immersive eCommerce

3D and AR product visualization not only transform shopping but the metrics that define performance. How do the KPIs need to evolve in the age of immersive commerce?
This post appeared first on AR Insider.
AR Insider & Bethany Heddle

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Pillow VR: Take it Lying Down

Lucas Rizzotto’s Pillow is a VR experience created for lying down. Amazingly, no one has thought of this and Rizzotto has nailed the execution. Charlie Fink checks it out and talks to the creator.
This post appeared first on AR Insider.
AR Insider & Charlie Fink

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Pillow VR: Take it Lying Down

Lucas Rizzotto’s Pillow is a VR experience created for lying down. Amazingly, no one has thought of this and Rizzotto has nailed the execution. Charlie Fink checks it out and talks to the creator.
This post appeared first on AR Insider.
AR Insider & Charlie Fink

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Between the Lines: What’s Happening at Pico?

Rumors continue to swirl about imminent death at Pico. The ByteDance-owned VR player continues to face challenges in penetrating global markets and competing with Meta. We examine the latest evidence.
This post appeared first on AR Insider.
AR Insider & Mat Pawluczuk

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Augment Your Holidays: 15 XR Gift Ideas

From smart glasses to golf simulators, what are the best giftable XR items? We look at a variety of use cases and price points so you can give the gift of XR this holiday season.
This post appeared first on AR Insider.
AR Insider & Charlie Fink

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Can Mixed Reality Make Manufacturing Safer?

Mixed reality continues to demonstrate ROI in industrial applications such as remote guidance. But what is the specific value proposition when it comes to boosting safety?
This post appeared first on AR Insider.
AR Insider & Devin Partida

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Making Sense of Quest 2’s Holiday Sales Anomaly

During cyber week this year, one trend surprised everyone: Quest 2 outsold Quest 3. This is partly due to the former’s discount, but what else factored in? We examine the evidence.
This post appeared first on AR Insider.
AR Insider & Mat Pawluczuk

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Is Lip Dubbing the Latest Convergence of AR and AI?

Lipdub is a new free app democratizing the art of voice special effects. What’s driving the tech and the business? And how does it blend AR and AI? Charlie Fink talks to the founders.
This post appeared first on AR Insider.
AR Insider & Charlie Fink

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Case Study: Chobani Brings Halloween to Life with AR

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. We look at the execution and results.
This post appeared first on AR Insider.
AR Insider & Dustin Callif