Ocutrx is launching a see-through, standalone AR headset early next year, the OcuLenz, which provides vision correction to patients with Advanced Macular Degeneration.
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AR Insider & Charlie Fink
Augmented and Altruistic: Ocutryx Empowers the Vision Empaired
How Does AR Impact SEO?
AR is often used by brands to demonstrate their products in 3D. But beyond customer service and eCommerce, how does the presence of AR impact search engine rankings? And how can brands run with it?
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AR Insider & Justin Scott
6 Ways Brands Can Transform CX with AR
AR creates opportunities to reengineer customer experiences (CX). This comes about as there’s a parallel shift in customer expectations. We examine 6 ways the technology is transforming CX.
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AR Insider & Devin Partida
In a New Gilded Age, Who Makes the Rules?
As new digital domains take shape, who will build and maintain the guardrails? Editor-At-Large Emily Olman interviews Techlash author and former FCC chairman Tom Wheeler for answers.
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AR Insider & Emily Olman
What Will TCL Nxtwear S Bring to the Smart Glasses Landscape?
TCL’s Nxtwear S smart glasses are a big step up from the G model, projecting a 130-inch TV in your field of view, as well as basic 3DOF games and 360 videos. Charlie Fink goes hands on.
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AR Insider & Charlie Fink
Clues from Meta: Can Codec Avatars Run on Mobile Chipsets?
Lex Fridman’s recent interview with Mark Zuckerberg caused a stir, mainly for its ultra-realistic avatars. But there’s more to the interview than meets the eye once you start reading between the lines.
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AR Insider & Mat Pawluczuk
Can VR Elevate Your Trade-Show Booth?
VR continues to reshape how businesses connect with audiences, In that evolution, it has moved from sci-fi to a tool for education and commerce. How is it specifically materializing on event showroom floors?
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AR Insider & Devin Partida
What Will Rokid Max Bring to the Smart Glasses Landscape?
Assisted Reality devices like Rokid Max are primarily smartphone accessories, projecting the mobile phone screen, ipad, computer display or simulating a 200-inch screen. Charlie Fink test reviews the latest.
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AR Insider & Charlie Fink
How Important are Haptics in Immersive Tech?
Haptics have come a long way since the N64 Rumble Pak. Now they’re an increasingly critical component of achieving immersion in VR. What’s the current state and trajectory?
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AR Insider & April Miller
The Rise of Phygital: 5 AR Shopping Stats
Phygital commerce continues to grow as consumers develop a taste for 3D product visualization. How is this coming together? We examine the evidence for AR shopping’s traction among users and value to brands & retailers.
This post appeared first o… AR Insider & Patrice Hall