When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
What’s the XR Device Sales Outlook?
What Subsectors Are Driving the XR Market?
Our latest Behind the Numbers installment looks at the broad spatial spectrum. Among VR, mobile AR and headworn AR, which sectors are driving the most growth and projecting the most long-term promise?
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AR Insider & Mike Boland
Will VR Revenue Reach $20 Billion by 2027?
ARtillery Intelligence released a new report that projects VR revenue to grow to $20.3 billion by 2027. How will it get there? We examine strategic takeaways in the latest „Behind the Numbers.“
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AR Insider & AR Insider
TikTok Strikes its Latest AR Milestone
Since launching Effects House, TikTok’s AR efforts have been fairly quiet, but gaining steam in the background. This is evident in the figures it released when coming out of beta last week. We dive into the figures.
This post appeared first on AR Insi… AR Insider & Mike Boland
How Many VR Headsets Did Meta Sell in Q2
What do Meta’s Q2 earnings tell us about Quest 2 and Quest Pro unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
Will Headworn AR Reach $35 Billion by 2027?
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & AR Insider
Mobile AR Users Break the Billion Barrier
How many devices are ready to handle AR experiences? And among those, how many do so regularly? We examine in the latest behind the numbers installment.
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AR Insider & Mike Boland
How Many Consumers Have Tried AR?
32 percent of U.S. adults have tried mobile AR, and 74 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & Mike Boland
What’s AR’s Share of Global Ad Spend?
AR ad spend is projected to reach $3.5 billion this year. It has good momentum and brand adoption but it’s still a tiny portion of overall ad spend. What does that look like today and how will it gain share?
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AR Insider & Mike Boland
Will AR Marketing Reach $14.5 Billion by 2027?
How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence’s recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment.
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