Building on our recent Behind the Numbers installment on consumer desires for VR content improvements, what types of experiences are they most interested in? We break down the latest survey results.
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AR Insider & Mike Boland
What VR Use Cases Do Consumers Want?
Snapchat Shopping Lenses: 5 Billion Served
At Snap’s latest investor day, it rolled out several new data points that reveal AR’s traction as a shopping utility. We examine the evidence and strategic implications in this week’s Data Dive.
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AR Insider & Mike Boland
Google Lens Reaches 10 Billion Monthly Searches
Google Lens is now used for 10 billion visual searches per month. This follows the 8 billion mark that it reached in May, and the 3 billion that it announced in June of the previous year. We examine strategic implications.
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How Many VR Headsets Did Meta Sell in Q4?
What do Meta’s recent Q4 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
How Much Are Consumers Willing to Pay For VR?
As with most products, price is an important factor in VR. But what price points specifically represent triggers for consumer interest – or disinterest – in VR ownership? We go straight to the source in the latest survey data.
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How Much Do Enterprises Spend on AR Glasses?
Enterprise AR spending will grow from $1.79 billion in 2021 to $21.6 billion in 2026, a 64.6 percent CAGR. This steep growth is due to several factors we break down in the latest Behind-the-Numbers installment.
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AR Insider & Mike Boland
How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
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Who’s Using VR and How Often?
How does VR resonate with consumers? How often are they using it? And How satisfied are they? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles these questions, and we break it down for AR Insider readers.
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Will XR Revenue Exceed $100 Billion by 2026?
ARtillery Intelligence released a new report that projects XR revenue to grow to $100.8 billion in 2026. How will it reach that lofty total? We examine strategic takeaways in the latest ‚Behind the Numbers.‘
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AR Insider & AR Insider
Are Non-VR Users Interested in Trying It?
How many consumers have tried VR? And for those who haven’t what’s their interest in trying it? More importantly, for those uninterested… why not? We tackle these questions in the latest consumer survey results.
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AR Insider & Mike Boland