What do Meta’s recent Q2 earnings tell us about Quest 2 unit sales? And what does that in turn signal for the cumulative installed base of in-market units? We crunch the numbers in the latest Data Dive.
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AR Insider & Mike Boland
How Many Quest 2s Did Meta Sell in Q2?
How Satisfied are Mobile AR Users?
How often do AR users engage… and how satisfied are they? We tackle these questions in the latest Behind-the-Numbers installment, based on consumer survey research from ARtillery Intelligence and Thrive Analytics.
This post appeared first on AR Insi… AR Insider & Mike Boland
The 20 Best Rated & Most Popular Quest Games & Apps – July 2022
While Oculus doesn’t offer much publicly in the way of understanding how well individual games & apps are performing across its Quest 2 storefront, it’s possible to glean some insight by looking at apps relative to each other. Here’s a snapshot of the 20 best rated Oculus Quest games and apps as of July 2022. […]
How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? Our latest Behind-the-Numbers installment zeroes in on consumer spending.
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Is AR Landing with Everyday Consumers? Part IV
Amidst all the glowing narratives of AR’s transformative effect on brand marketing and consumer shopping, how is it really landing with consumers? We dive into the latest data from Snap and Magna.
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AR Insider & Mike Boland
Mobile AR Users Break the One-Billion Barrier
How big is the mobile AR universe? We’re talking both devices and users, the latter exceeding 1 billion for the first time this year. What’s driving these usage volumes and related AR revenue? We break it down in the latest Behind the Numbers post.
Thi… AR Insider & Mike Boland
Will Mobile AR Revenue Reach $36 Billion by 2026?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. We break down the findings for AR Insider readers.
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The 20 Best Rated & Most Popular Quest Games & Apps – June 2022
While Oculus doesn’t offer much publicly in the way of understanding how well individual games & apps are performing across its Quest 2 storefront, it’s possible to glean some insight by looking at apps relative to each other. Here’s a snapshot of the 20 best rated Oculus Quest games and apps as of June 2022. […]
The post The 20 Best Rated & Most Popular Quest Games & Apps – June 2022 appeared first on Road to VR.
How Much Money Do Lens Creators Make?
Some graphic designers and developers are finding they can make a living off creating AR lenses. Some are making more than a living… to the tune of seven figures. We examine the evidence in this week’s Data Dive.
This post appeared first on AR Insid… AR Insider & Mike Boland
Entering the metaverse: How companies can take their first virtual steps
Businesses entering the metaverse must take measures that mirror actions a company would take entering a new market in the physical world. AR/VR – VentureBeat & Wyatt Ferber, Boathouse