23 percent of U.S. adults have tried VR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
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How Many Consumers Have Tried VR?
Is AR Landing with Everyday Consumers? Part III
Amidst all the glowing narratives of AR’s transformative effect on brand marketing and consumer shopping, how is it really landing with consumers? We dive into the latest data set as a reality check.
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AR Insider & Mike Boland
Case Study: Discovery Wines Captures the Spirit of AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker.
This post… AR Insider & Mike Boland
What Types of Experiences Do AR Users Flock To?
Games… Social… Utilities…What types of AR experiences are getting the most traction? After examining AR formats in the last Behind the Numbers installment, we drill down into content types.
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AR Insider & Mike Boland
The 20 Best Rated & Most Popular Quest Games & Apps – May 2022
While Meta doesn’t offer much publicly in the way of understanding how well individual games & apps are performing across its Quest 2 storefront, it’s possible to glean some insight by looking at apps relative to each other. Here’s a snapshot of the 20 best rated Meta Quest games and apps as of May 2022. […]
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Google Lens Reaches 8 Billion Monthly Searches
At Google I/O, there was a notable nugget buried in all the keynote action: Google Lens is now used for 8 billion visual searches per month – 2.5x year-over-year growth. We break down the strategic implications in this week’s Data Dive.
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Is AR Landing with Everyday Consumers? Part II
There’s a common rallying cry among AR proponents that the technology will transform the way people shop. But where are the proof points? We examine the latest data from Camera IQ
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AR Insider & Mike Boland
Did Meta Sell 1.5 Million Quest 2s in Q1?
Meta’s Q1 earnings brought mixed results for VR. Top-line revenue is growing but net losses are widening. What does that tell us about Quest 2 unit sales? And where does this put its installed base? We do the math.
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AR Insider & Mike Boland
Where Do AR Users Get Their Fix?
After examining mobile AR user penetration and demographics last week, we move on to the question of how and in what formats they engage. Apps? web? other channels? We break down the latest survey data.
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AR Insider & Mike Boland
Who’s Using AR and How Often?
30 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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AR Insider & Mike Boland