Over the last few months, the term metaverse has catapulted from relative obscurity to a buzzword in the tech realm. As enterprises around the globe clamor to take advantage of the technology, the metaverse has proved to be more than a millennial marketing scheme, but the next step in the internet’s evolution. The convergence of […]
How Much Do Consumers Spend on Mobile AR?
How much is spent on apps and in-app purchases that involve mobile AR? And how much is being spent on physical goods that are informed or influenced through AR visualization and try-ons? We break it down.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Data Dive: How Scalable are AR Lenses?
AR’s ability to boost consumer purchases (lower-funnel) gets the most attention in marketing case studies. But what about its ability to reach massive audiences (upper-funnel)? We examine the latest evidence.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Why the future of the metaverse can only be decentralized
The ideal metaverse should break barriers and transform the big tech business model. Embrace an open, decentralized model for the metaverse. AR/VR – VentureBeat & Justin Sun
Meta’s latest plans show it’s still missing the point on privacy
Meta’s planned AI assistants and metaverse offering will be yet another land grab for our personal data. AR/VR – VentureBeat & Rob Shavell, Abine
Data Dive: Sizing Up the Metaverse
Though it’s too early to tell how big the metaverse will be (or even what it is), we’re starting to see signs of its revenue potential. We examine evidence and market size projections in this week’s Data Dive.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Report: 78% of consumers say they’re likely to promote a brand’s AR on social media
Camera IQ’s survey reveals how brands can leverage AR in marketing today while laying the groundwork for their metaverse strategies. AR/VR – VentureBeat & VB Staff
AI Weekly: Meta’s flashy, AI-powered vision of the metaverse brushes over concerns
Meta (formerly Facebook) pitched a flashy vision of the ‚metaverse‘ this week. But the company faces challenges in delivering on its vision. AR/VR – VentureBeat & Kyle Wiggers
In Just 7 Months ‘Blade & Sorcery’ Has the Most Reviews of Any Quest Game, Except One
In just seven months, Blade & Sorcery: Nomad, the Quest port of the popular PC VR game, has amassed more reviews than any other paid Quest game, except one. What explains the game’s staggering popularity? Update (June 27th, 2022): It was clear right out of the gate that Blade & Sorcery: Nomad was seeing a level of popularity […]
The post In Just 7 Months ‘Blade & Sorcery’ Has the Most Reviews of Any Quest Game, Except One appeared first on Road to VR.