The 20 Best Rated & Most Popular Quest Games & Apps – July 2021
While Oculus doesn’t offer much publicly in the way of understanding how well individual apps are performing across its VR storefronts, it’s possible to glean some insight by looking at apps relative to each other. Here’s a snapshot of the top 20 Oculus Quest games and apps as of July 2021. ℹ️ Why We Publish This […]

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Road to VR & Ben Lang

Facebook Headsets Now Account for More Than 60% of VR Headsets Used on Steam
Facebook’s growing grip over the VR space reached new heights last month as the company’s Oculus headsets exceeded 60% of the share of monthly-connected headsets used on Steam. Facebook was already a major player in the VR market before the launch of Quest and Quest 2, but those headsets have significantly accelerated the company’s share […]

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Road to VR & Ben Lang

Are 90% of Smartphones AR-Ready?

How many devices are AR-compatible? In our ongoing obsession to pinpoint such figures, we’ve tapped industry data sources such as mobile AR ad businesses. What does their data say?

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AR Insider & Mike Boland

Is Customer Service AR’s Next Killer App?

Of all of the developing AR use cases, customer support is on the under-exposed side of the spectrum. Though not as sexy as AR shopping and gaming, it’s a fitting and monetizable AR format. We examine the latest evidence.

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AR Insider & Mike Boland

Mobile AR Users Approach 800 Million

How many devices are AR-compatible? How many of those represent active AR users? And how does that lay the foundation for AR revenue growth? Our latest Behind the Numbers installment dives in.

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AR Insider & Mike Boland

Data Dive: VR Finishes Q2 Strong

The VR market continues to grow steadily and emit positive signs, which we recently rounded up for Q1. Now, at the end of Q2, we continue the tradition with a critical mass of milestones for another VR data roundup.

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AR Insider & Mike Boland

Data Dive: Google Lens is Used 3B Times Per Month

Google recently announced better landmark detection in Google Lens., marking the latest move in its „Internet of places“ play. But buried in that announcement was a notable nugget: Lens is used 3B times per month. We examine.  

But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.

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AR Insider & Mike Boland

Will Mobile AR Revenues Reach $26 Billion by 2025?

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $6.87 billion in 2020 to $26.05 billion in 2025, a 30.5 percent compound annual growth rate. We break down the findings for AR Insider readers.

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AR Insider & AR Insider

Data Dive: 170 Million People Use Snap Scan

Buried deep in Snap’s recent Partner Summit was a notable nugget. The company’s visual search tool, Snap Scan, now has 170 million users. We examine strategic takeaways for Snap’s ongoing camera commerce ambitions.

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AR Insider & Mike Boland

What’s Behind Facebook’s Two Million AR Effects

Like Snap, Facebook is intent on lens-based use cases to enhance social connections. This is one of many pieces in Facebook’s XR puzzle, which took a step forward with the announcement that it reached 2 million lenses. We examine in the latest Data Dive.

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AR Insider & Mike Boland