Amazon has it built on its existing Lens tool with Lens Live. This adds a real-time component by letting users point their cameras at physical items to activate dynamic product information and overlays. How does this reduce friction in the promising ar… AR Insider & Mike Boland
Snap is First to Market with Generative AR
After several steps in this direction of what we call generative AR, Snap this week became the first major AR player to bring it to market. It’s new Imagine Lens lets end-users speak AR animations into existence.
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AR Insider & Mike Boland
Android XR Makes its Film Debut
In the Immersive section of this year’s Venice Film Festival, Doug Liman unveiled Asteroid, a twelve-minute sci-fi thriller built for AndroidXR, and Samsung’s “Project Moohan” mixed reality headset. Charlie Fink goes behind the scenes.
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Android XR and the Spatial Platform Wars
Ever since Android XR was announced, it’s been the subject of speculation and excitement in the spatial computing world. Could it do for XR what Android did for smartphones in introducing optionality, scale, and standardization?
This post appeared firs… AR Insider & Mike Boland
Can Lightcraft Democratize 3D Production?
At SIGGRAPH 2025, Lightcraft Technology, best known for its smartphone-based virtual production tool, Jetset, pulled the wraps off a new tool for filmmakers, Spark, a…
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This post … AR Insider & Charlie Fink
What Can Spatial Mapping Do For Retail Commerce?
AR isn’t one technology but a convergence of several things that came before it. That includes everything from computer vision to AI to 3D modeling.…
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Reach Advantage: What’s Mobile AR’s Installed Base?
How many smartphones can run AR experiences? Among those, how many do so regularly? And what apps, channels and formats lead the way? We break down ARtillery Intelligence’s latest data in this week’s Behind the Numbers.
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Previewing Venice Immersive 2025
In 2017, the Venice became the first A-list festival to put XR on par with feature films. Nine editions later, Venice Immersive remains the only competitive XR program at a major international festival. Charlie Fink previews this year’s show.
This pos… AR Insider & Charlie Fink
The Art of Display Glasses: Hands-On with VITURE Luma Pro
We recently had the chance to spend time with Luma Pro – the highest spec’d of VITURE’s lineup available today. What were the UX highlights? And what’s the market opportunity and evolutionary path for the broader display-glasses category?
This post app… AR Insider & Mike Boland
Snap Taps Into McDonaldland Nostalgia
Snap announced this week that it’s partnering with McDonald’s to bring back McDonaldland through a series of geo-specific lenses and mini games. These are geo-tagged to 14,000 U.S. locations, bringing McDonaldland into the spatial era.
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