Snap is opening the floodgates. After a few years of lying in developer-only territory, Spectacles will be available to consumers next year. Known as „Lightweight Immersive Specs,“ they were announced by Evan Spiegel from the AWE stage, where we watche… AR Insider & Mike Boland
Lens Studio 5.10 Unlocks Animated Bitmoji and AR Games
Almost one year after Snap announced Lens Studio 5.0 from the AWE conference stage, it has released version 5.10. Featuring a new development toolset called Bitmoji Suite and new assets to unlock AR games, we break down the highlights.
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XR’s Mainstream Moment? Previewing AWE USA
AWE returns to Long Beach June 10 with its most expansive and ambitious edition yet. Now in its 16th year, it will host 5,000+ attendees, 250 exhibitors, and a who’w who speaker lineup. Charlie Fink previews must-see elements.
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Segmenting the Spatial Spectrum: Android XR Edition
Android XR has re-energized the XR sector with new possibilities and a reminder that AI will be a force multiplier. But there was some confusion and conflation around the hardware road map. We segment the Android XR landscape and where it could go next… AR Insider & Mike Boland
Is Hollywood Losing the War for Attention?
Hollywood hasn’t lost its ability to tell great stories, yet it’s losing the war for attention to platforms that reward engagement and iteration. It’s a business based on scarcity in an attention economy ruled by abundance. How can it adapt?
This post … AR Insider & Charlie Fink
Survey: What Are the Most Popular Social AR Apps?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
Will Google’s ‘AI Mode’ Accelerate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland
Survey: What Types of AR Experiences Do Consumers Want?
What types of AR apps and experiences are consumers most interested in trying? We dive into the latest consumer survey data from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland
New Study Calculates Annual XR Funding at $1.6 Billion
ARtillery Intelligence today released a new report that calculates global investments in private XR companies in 2024 at $16.5 billion – a 4.5 percent year-over-year decrease. What are top drivers, dynamics, and strategic takeaways?
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