Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.
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Which VR Headsets are Used Most?
Will Google’s ‘AI Mode’ Elevate AR?
Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
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What Are the Most Popular Social AR Apps?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned?
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AR Insider & Mike Boland
Can AI Save AR From Itself?
AI has begun to compensate for shortcomings in AR glasses‘ visuals, and unlock stylish hardware that consumers will actually wear. Where will this go next if AI can take the burden off visuals as the primary AR selling point?
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New Study Projects Headworn AR Revenue to Reach $13 Billion by 2029
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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AR Insider & AR Insider
What’s Driving the Smart Glasses Movement?
Eschewing the do-everything requirements and bulk of the Magic Leaps of the world, we’re seeing more focused „lite AR“ approaches that attempt to do one thing and do it well. This is just one of the marks of a new era in AR glasses.
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Who’s Using VR and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data and we break down results
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From AI to Z: Takeaways from AWE USA
Augmented World Expo 2025, now in its 16th year, wrapped late last week in Long Beach, California. What were the biggest takeaways and what did the show tell us about XR’s current stage and near-term trajectory?
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AR Insider & Charlie Fink
Snap’s Lens+ Unlocks New AR Revenue Streams
Amidst all the action this week at AWE – including the revelation of consumer Specs launching next year – Snap announced Lens+, As a new subscription service for Lenses, will it have the gravitational pull to create a new AR revenue stream for Snap?
Th… AR Insider & Mike Boland
Powering the Spatial Spectrum: A Conversation with Qualcomm
Qualcomm continues to be the heartbeat of the spatial computing spectrum – embedded and instrumental throughout the hardware landscape. We discuss positioning and possibilities with SVP and GM of XR, Ziad Asghar on the latest episode of AR Insider Inno… AR Insider & Mike Boland