AR-based virtual try-ons are rewriting the rules of consumers shopping. This requires that brands transition from traditional shopping models to immersive, AR-driven experiences. How is this done? We have insights from Snap
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Snap: Virtual Try-Ons are A New Lens on Shopping
3 Signs We’re In a New Era of XR
Since the current era of XR emerged about a decade ago, there have been a thousand little things that mark its evolution. But a few events jumped out from the past week as defining and symbolic moments to mark the next era of XR.
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Will Apple Intelligence Elevate Vision Pro?
Prolific Apple sleuth Mark Gurman revealed that Apple Intelligence will soon make its way to Apple Vision Pro. This is a logical convergence of both products, and one we predicted in our annual predictions exercise. What does it all mean and where coul… AR Insider & AR Insider
Where Does VR Sit in 2025?
What’s the state of the VR today? Where is value being created? And who’s leading the way? These are questions our research arm recently tackled in its annual state of spatial report. This week, we excerpt some of the insights around VR’s place in the … AR Insider & Mike Boland
New Study Projects XR Revenue to Reach $41 Billion by 2028
ARtillery Intelligence released a new report that projects XR revenue to grow to $41.8 billion by 2028. How will it get there and what’s driving it? We examine drivers & dynamics.
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Where Does Headworn AR Sit in 2025?
As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook for…
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How Many XR Devices Did Meta Sell in Q4?
What do Meta’s Q4 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
Meta’s Gradual, Grinding & Multitrack Approach to XR
Meta’s rumored Project Hypernova will bring visuals to Ray-Ban Meta Smartglasses. Could this be a winning formula that mixes RBMS‘ style points with visual aids. We examine in the context of Meta’s master plan.
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AR Insider & Mike Boland
Digital Twins: Rewriting the Rules of Business Intelligence
From fine-tuning manufacturing processes to reimagining retail experiences, enterprises are embracing digital twins to rethink how they operate, innovate, and engage with customers. We examine the evidence.
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AR Insider & SuperDNA 3D Lab
Defining the AR & AI Battlefront, Part 2: Hardware
Spatial computing’s potential has been held back to some degree. Along comes AI to help it get over the hump. What does the latest batch of hardware tell us about the near future? Guest author Evan Helda weighs in.
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AR Insider & Evan Helda